How should we organise ourselves, which processes should we own and which partners do we need?
What do we want to achieve and how do we maximise the impact of our marketing budget?
How do we assess market attractiveness, capabilities and competitive advantages to prioritise between different business opportunities?
How do we optimise product offerings and pricing?
How do we identify, evaluate and implement disruptive technologies such as generative AI and the Metaverse?
What are the best-of-breed MarTech and AdTech providers for our specific needs?